For the Livingstone Foundation, we set up a targeted campaign to reach a new target group for their trips. With a well-thought-out strategy, extensive target group research and strong content, we developed a campaign that was visible and appealed to the right people.

Based on the target group research, we created a brochure and advertised with videos of young people travelling. This combination ensured recognition, experience and clear information. Step by step, we built more visibility, interest and engagement with a new target group. 💛